Sam Hasim

Sam Hasim, is our Head of Marketing with a strong, results driven track record of over 20 years in the dynamic hospitality industry, from early years in operations through to several roles in marketing. Sam leverages his extensive experience in hospitality operations across multiple front of house roles to complement his knowledge of all facets of the marketing programme. His growth mindset and expertise lies in crafting marketing strategies and tactical initiatives geared towards enhancing brand relevance and driving sales growth within a ‘more customers, more often’ framework.

Beyond Sam’s professional contribution, he is deeply dedicated to nurturing the talent within our Blue Coral Concepts marketing team, fostering development of their technical skills and capabilities. He thrives on collaborative relationships across departments, particularly with our operations partners, as we work together to build strong brands, drive sales results and bolster profitability.